Led a multi-country Salesforce Commerce Cloud migration with custom templates, responsive implementation, A/B testing support, and integrated analytics.

Basic-Fit needed to move a revenue-critical ecommerce flow onto Salesforce Commerce Cloud while keeping the customer journey stable across markets. Because the migration affected multiple country sites, the work had to protect navigation, merchandising, responsive behaviour, and conversion paths while the platform underneath was being replaced.

Problem statement

This was not just a replatforming exercise. The SFCC build had to carry over working customer journeys, avoid unnecessary SEO disruption, and give internal teams a platform they could keep optimising after go-live. That required controlled rollout coordination, custom implementation work inside SFCC, and measurement coverage strong enough to compare behaviour before and after launch.

• Migration scope covered multiple country storefronts on a live commerce operation.
• Core UX patterns had to remain intact through the platform transition.
• SEO and performance could not be treated as a post-migration cleanup task.
• Analytics and experimentation needed to be available from the first production phase.

Solution

We led the SFCC migration with a practical focus on rollout control and frontend quality. The delivery included custom Salesforce Commerce Cloud templates, responsive implementation for key commerce journeys, analytics instrumentation, and A/B testing support so the team could monitor behaviour closely and continue optimising once traffic moved onto the new stack.

• Migration coordination across a live multi-market ecommerce transition.
• Custom SFCC template implementation for the new storefront experience.
• Responsive frontend work to preserve consistency across device types.
• Analytics integration to validate post-launch behaviour and performance.
• A/B testing support so optimisation work could continue on the new platform.

Results and impact

The migration delivered a working SFCC foundation without forcing the business to pause optimisation work after launch. Customer-facing journeys were preserved through the transition, the new storefront shipped with analytics visibility in place, and experimentation capability was available as part of the operational setup rather than something deferred to a later phase.