No black boxes
The code, workflows, credential docs and deployment notes stay in your hands.
Product work
Product decisions, systems shipped and measurable outcomes.
Selected work across customer-facing products, operational platforms and AI-enabled experiences. Each case study explains the customer problem, the evidence considered, the product and technical decisions made, and the outcome after launch.
Proof, not theatre
We build like a product team, not a slide factory.
Fixed scope, ownable code, production handoff, and senior engineering from discovery to deployment.
4+
Years shipping
Web apps, automations, integrations and AI systems in production.
15+
Companies served
From local operators to SaaS and ecommerce teams.
30d
Support included
Implementation projects include post-launch support and handoff.
Real systems, not demos
We connect with the stack your team already uses: CRM, calendar, WhatsApp, databases, APIs and reports.
Scope before build
Every project starts with deliverables, integration requirements, timeline and acceptance criteria.
Customer-facing ecommerce and membership platformEuropeLaunched as part of a wider cross-functional programme
Transforming a high-volume digital membership journey
How a cross-functional product and engineering team migrated a European fitness platform while improving conversion, engagement and customer experience.
Consumer ProductEcommerceExperimentationCross-functional Delivery
20-40%
Conversion improvement
-25%
Cart abandonment
+40%
Click-through rate
Zero-to-one AI productivity productEurope (remote product team)MVP direction and production delivery support
Defining and launching an AI productivity product from zero to one
From an ambiguous productivity problem to a focused MVP, measurable user journeys and a production-ready AI architecture.
0-to-1 ProductAI/LLMsProduct DiscoveryMVP
0-to-1
Product stage
Focused MVP
Core workflow
Weekly
Release model
Consumer event discovery conceptIndependentIndependent product exploration
From Mood to Dancefloor
Designing a consumer music event discovery concept that helps people choose what to attend based on mood, atmosphere, social context and practical constraints.
Consumer DiscoveryMusic EventsMobile UXDecision Support
Intent to decision
Core journey
Social
Decision model
Focused
MVP scope
Internal operational platformNetherlandsWorkflow redesign and automation delivery
Redesigning document intake for an accounting firm
How we reduced repetitive administration by turning fragmented document handling into a measurable, human-supervised workflow.
Internal ProductWorkflow DiscoveryHuman-in-the-loopSystems Integration
Reduced
Document handling
Visible
Exception flow
Human-led
Review model
Customer-facing healthcare communication productNetherlandsLaunched and measured
Reducing appointment friction across a multi-location patient journey
How we redesigned appointment reminders, confirmation and recall workflows for a three-location healthcare provider.
Customer JourneyOperational ProductConversational AutomationHuman Escalation
35%
No-show reduction
12
Hours recovered/week
+28%
Recall bookings