FindingRail
Product review
Frontend audits and product reviews with senior judgment.
A focused review of clarity, performance, UX friction, technical debt, and visual consistency across your React or Next.js product.
AuditScorecard
REVIEW / LIVEUX clarity
82
Code health
75
Speed
68
Brand fit
61
SignalStack
A practical decision report, not a vague UX deck.
01
Inventory
02
Diagnosis
03
Action plan
FindingRail
Quick wins
FindingRail
Architecture risks
FindingRail
Conversion leaks
Audit Types
Three audit formats
Product Review
Review of the live product only. No codebase access required.
Scope
UX patterns, conversion flows, visual consistency, usability friction, and product logic issues.
Best for
Pre-investment decision making, stakeholder presentations, or when you need an outside perspective without a deep technical dive.
Deliverables
- Screenshots with annotated findings
- Priority issue list
- Recommendations summary
- PDF report
Frontend Audit
Full codebase review plus live product walkthrough.
Scope
Everything in Product Review, plus: component architecture, rendering patterns, state management, bundle analysis, and technical debt assessment.
Best for
Engineering teams preparing for a rebuild, evaluating technical debt, or planning a major refactor.
Deliverables
- Full technical debt report
- Component architecture diagram
- Performance analysis
- Refactoring roadmap
- Code-level recommendations
Conversion Audit
Deep analysis of user journey effectiveness and drop-off points.
Scope
Funnel analysis, form friction, trust signals, micro-copy, loading states, error handling, and post-conversion flows.
Best for
Products with measurable conversion goals that aren't hitting targets despite traffic.
Deliverables
- Funnel analysis by step
- Drop-off heatmap narrative
- Copy and UX recommendations
- A/B testing suggestions
- Implementation priority list
Real Results
What the audit actually changes
01
SaaS onboarding funnel
Before
18-step registration with no progress indicator, 4 mandatory fields on the first screen, email validation only after submit.
After
Reduced to 6 steps with inline validation. Progress indicator added. Mandatory fields deferred to after account creation. Onboarding completion increased 140%.
140% increase in onboarding completion
02
E-commerce checkout
Before
Checkout had 3 duplicate address fields, no guest option, and a 45-second page load blocking purchase.
After
Guest checkout added, address autofill integrated, page load reduced to 3 seconds. Mobile checkout conversion improved from 23% to 61%.
Mobile checkout: 23% → 61%
03
B2B dashboard
Before
Dashboard showed 47 data tables on load with no filtering, sorting, or search. Engineers were blamed for 'slow data' that was actually a UI problem.
After
Replaced with search-first interface, default filters, and lazy-loaded tables. Initial load went from 12s to 1.2s. Support tickets about 'slow dashboard' dropped 90%.
Load time: 12s → 1.2s, Support tickets: -90%
Process
How the audit works
01
Discovery call
We clarify scope, identify primary user journeys to trace, and agree on the key questions you need answered.
45 minutes
02
Product walkthrough
I use the product as a real user would, documenting friction points, inconsistencies, and moments where decisions feel unclear.
2-3 hours
03
Code analysis (if audit type includes it)
Architecture review, component audit, performance profiling, and technical debt assessment.
4-8 hours
04
Synthesis
Findings are organized by impact, prioritized by effort vs. value, and translated into a clear action plan.
2-4 hours
05
Delivery session
Live walkthrough of the report with your team. Every finding is tied to evidence. Every recommendation has enough detail to act on.
90 minutes
Deliverables
What you receive
- Prioritized findings with evidence (screenshots, screen recordings, code excerpts)
- Issue severity classification: Critical / High / Medium / Low
- Actionable recommendations for each finding
- Implementation effort estimates for each fix
- PDF report + live Notion or Linear document if preferred
- 30-day Slack follow-up for clarification on any finding
Audit options
Choose your audit depth
Starting prices, excl. VAT. Three formats depending on what you need to learn and what decisions you're making. Final scope depends on product maturity, code access, funnel complexity and team needs, so the audit defines the right depth before implementation.
Most Popular
Product Review
From €1,800
3-5 days
For stakeholders and founders who need a clear view of where the product stands.
- Live product walkthrough
- UX and conversion analysis
- Visual consistency review
- Prioritized issue list
- PDF report with screenshots
- 30-day follow-up support
Frontend Audit
From €3,900
1-2 weeks
For engineering teams preparing for refactor, rebuild, or vendor evaluation.
- Everything in Product Review
- Full codebase analysis
- Component architecture review
- Technical debt assessment
- Refactoring roadmap
- Code-level recommendations
Conversion Audit
From €2,500
1 week
For products with measurable funnels that aren't converting.
- Funnel analysis
- Drop-off identification
- UX friction mapping
- Copy recommendations
- A/B test suggestions
- Implementation priority list
AudienceFit
When an audit is useful
The product works, but feels harder than it should
Users can complete tasks, but the interface creates hesitation, extra support load, or avoidable drop-off.
The frontend is slowing delivery
The team keeps paying for old implementation choices through fragile components, inconsistent states, and slow changes.
You need an outside senior read
Before a rebuild, funding milestone, launch, or vendor decision, you need a direct view of what matters most.
What gets reviewed
Primary user journeys, navigation, forms, empty states, loading states, and conversion paths.
React or Next.js structure, component boundaries, rendering choices, and maintainability risks.
Performance signals, Core Web Vitals risks, accessibility basics, and responsive behavior.
Visual consistency, brand fit, UI density, hierarchy, and moments where trust is lost.
DeliveryDetail
A report your team can act on
Evidence first
Findings are tied to screens, flows, code structure, or measurable user friction rather than abstract preference.
Prioritized decisions
Issues are separated into urgent fixes, quick wins, architectural risks, and items that can wait.
Implementation direction
Recommendations include enough technical judgment for a product, design, or engineering team to move without another discovery phase.
DecisionFaq
Audit questions
Do you need access to the codebase?
For a full frontend audit, yes. A product-only review can be done from the live product, but code access makes the recommendations sharper.
Is this a design critique?
It includes UX and visual judgment, but the goal is a practical product and engineering decision report.
Can you help implement the fixes?
Yes, if the highest-priority fixes fit the engagement. Otherwise the report is written so your team can execute it.
How long does the audit take?
Product Reviews take 3-5 days. Full Frontend Audits take 1-2 weeks. Conversion Audits take about 1 week.
Can we do a hybrid of two formats?
Yes. We can combine elements — for example, a Conversion Audit with a lightweight code review. We structure the scope on the discovery call.
CONTACT
09
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Book a 30-minute call. We'll understand what you need, identify the fastest path forward, and tell you what is worth building next.